Specialized execution
Part 1/3: The bridge between a prototype and a product | New series: The unautomatable edge
We were promised a world where AI would make work obsolete.
It's a lie.
AI doesn't remove the need for human talent; it simply raises the stakes.
For every task AI automates, it creates a new, more valuable human role. The future of your business isn't about the tools you use; it's about the people you hire to wield them.
The next era of wealth won't be built on AI, but on the back of the people AI cannot replace.
AI has democratized the starting line, enabling everyone to become a generalist capable of prototyping at light speed. The first 80% of any project—a website, a business plan, a marketing campaign—is now a commodity, easily generated by AI. This unprecedented efficiency has created a new, critical chokepoint: the final 20%. This is where a promising idea either becomes a viable business or collapses under the weight of its own fragility.
The real value, and the new competitive advantage, is found in the specialized human expertise required to cross this finish line.