We were promised a world where AI would make work obsolete.
It's a lie.
AI doesn't remove the need for human talent; it simply raises the stakes.
For every task AI automates, it creates a new, more valuable human role. The future of your business isn't about the tools you use; it's about the people you hire to wield them.
The next era of wealth won't be built on AI, but on the back of the people AI cannot replace.
Technology has always made starting easy and finishing nearly impossible.
I call it the "80/20 wall": AI can get anyone 80% of the way there at lightning speed.
A weekend with the right tools yields what once took months to accomplish. But that final 20%—the difference between a demo and a product, between content and conversion—requires something AI cannot provide.
In this new landscape, human expertise hasn't diminished; it has crystallized around three irreplaceable functions:
Specialized execution: The bridge between a prototype and a product.
Taste and judgment: The ability to curate and refine in a sea of options.
Complex orchestration: The coherent vision and leadership that AI lacks.