Yael on AI

Yael on AI

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Yael on AI
Humanity's creative wellspring: Mining value, depleting the source

Humanity's creative wellspring: Mining value, depleting the source

The Ghibli case: A mirror to AI's extraction of cultural capital.

Yael Rozencwajg's avatar
Yael Rozencwajg
Apr 05, 2025
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Yael on AI
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Humanity's creative wellspring: Mining value, depleting the source
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Humanity's creative wellspring: Mining value, depleting the source | Yael on AI
Humanity's creative wellspring: Mining value, depleting the source | Yael on AI

We're caught in a loop, endlessly debating the nuances of copyright law in the age of generative AI. But while lawyers and cies parse legal gray areas, a more fundamental question remains: where does the true value lie, and who benefits from its extraction?

Consider the viral surge of AI-generated images in Studio Ghibli's distinctive style. That surge, driven by OpenAI's technology, isn't just a fleeting internet trend.

It starkly illustrates a fundamental shift in how we perceive and value creative work. It is a moment where the lines between inspiration and appropriation have blurred, and the economic and ethical implications of AI-driven art have become impossible to ignore.

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It serves as a tangible example, a viral case study, of our concerns: the extraction of cultural capital without recognition or compensation.

It is a moment that forces us to confront the question: Are we witnessing a new era of artistic collaboration or the beginning of a systematic devaluation of human creativity?

Elon Musk and Sam Altman – even these titans of tech were reimagined through the lens of Miyazaki's dreamlike aesthetic, a style that evokes warmth, nostalgia, and a profound connection to nature.

This wasn't a coincidence; it was a calculated appropriation of cultural capital.

My view:

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